Julius is a Japanese menswear brand designed and run by Tatsuro Horikawa. Julius label was born in 2001 in Tokyo. The label focuses on presenting an array of dark, urban and gothic inspired clothing utilizing the color black extensively to explore its meaning in both avant garde, spiritual, and religious aspects of the designer’s life. Originally a conceptual and artistic project, Julius has gained a loyal following with a growing cult status in both Japan and abroad. Julius is not only a clothing brand, but a total concept and a complete creative and aesthetic world which also encompasses influences from the fields of Art Direction and Graphic Design. The designer dislikes the conventional image of beauty and creates his original designs with strong techno, punk, and military influences. The expression of the Julius man is clearly influenced also by Gothic culture.
Released collections:
Julius FW 2010-2011 Collection [ goth:ik; ]
Julius FW 2010-2011 Collection [ goth:ik; ]
Julius SS 2011 Collection [ chaos; ontological anarchism ]
Julius FW 2011-2012 Collection [ halo; ]
Julius SS 2012 Collection [ edge; ]
Julius FW 2012-2013 Collection [ resonance; ]
Julius SS 2013 Collection [ vandalism; ]
-the urge to destroy is a creative urge-
